A hand holding a wooden spoon sprinkles powder over a white cup of coffee next to a dark magenta stand-up pouch labeled Noōr on a warm brown background.
Three circular lifestyle photos show smiling women and a man holding a pouch of Noor Breakfast Coffee and drinking from a mug in a kitchen and outdoor porch setting.

(4.83/5) Rated Excellent & Delicious

 Coffee That Does More

Noōr™ Adaptogenic Coffee combines Arabica coffee, L-theanine and 10 functional mushrooms for a smoother, more balanced coffee experience.

Not less energy. Better energy.

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NZ Owned & Operated

Red mushroom with white patterns on a white background

10 Functional Mushrooms + L-theanine
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Coffee Shouldn't Feel Chaotic

Regular coffee gives you caffeine and nothing else. Our 3-Part Formulation adds the two things it was always missing. This gives you a smoother caffeine experience.

Taste & Kick

Mood Boost

Ritual

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Three circular lifestyle photos show smiling women and a man holding a pouch of Noor Breakfast Coffee and drinking from a mug in a kitchen and outdoor porch setting.

(4.83/5) Rated Excellent & Delicious

Loved by Coffee Lovers

A person holds a white cup of black coffee and a pouch of Noor Mushroom Coffee outdoors on a wooden deck.

I Didn’t Want to Give Up Coffee

"For about a year I'd get this wave out of nowhere. Heart thumping, hands going. I was certain something was wrong with me. Got it all checked and it came back clear, which somehow made it worse. A friend told me to quit coffee, which was never happening, so I tried decaf instead. It SUCKED. Then Noōr came up on Facebook and I gave it a go. Three months in and I'm never going back. I sleep, I work with a clear head instead of that jittery intensity, and my friends reckon I've changed as a person. I was the one bouncing off the walls LOL."
A ceramic mug filled with brewed mushroom coffee and a spoon, with a red pouch labeled 'noor mushroom coffee' standing behind it on a light speckled countertop, with green leaves in the background.

Finally, Something Better Than Decaf

"I have tried decaf and tea, but neither really replaced my morning coffee. Noōr lets me keep the kick, taste and ritual I actually enjoy."
A dark curly-haired cat sits on a blue-gray shag blanket in a living room, looking at a hand holding a yellow-to-white gradient ceramic mug filled with a light brown beverage. A small table and a white cabinet are visible in the background.

No More Energy Slumps & Lets Me Wind Down at Night

"My old cuppa used to have me staring at my ceiling all night regardless if I drank it at 2pm or 8am. It never did that to me in my thirties. I've been on Noōr about two months now. Same morning lift, tastes great, but come the evening I can actually switch off. I get into bed and that's that."
An older woman with short blonde hair and glasses stands in a warm wood kitchen, holding a white mug. She is wearing a cream knit sweater and tan pants.

Coffee Feels Good Again!!

I'd started dreading my morning cup, which is a sad thing to say about something I've loved my whole adult life. Somewhere in my fifties my body just stopped tolerating it. Been on Noōr since April and I look forward to it again. That's the bit I didn't expect. Just enjoying it.

Noōr's 3-Part Formulation

A Different Kind of Coffee

Instead of removing the caffeine like decaf or replacing coffee with tea, Noōr builds around the coffee experience you already love.

Noōr combines Arabica coffee with L-theanine and 10 functional mushrooms through our 3-Part Formulation for a more balanced coffee experience.

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Part 1

A close-up, top-down view of roasted coffee beans filling the entire frame, showing their rich dark brown color and characteristic crevices.

Arabica Coffee

With 165 mg of caffeine per full serving, Noōr keeps the rich taste, aroma and energising kick you expect from coffee.

Caffeine Kick

Rich Coffee Taste

Part 2

A still life arrangement of various mushrooms and a dark pine cone on a reflective surface against a warm beige background.

Adaptogenic Mushrooms

A blend of 10 functional mushroom extracts chosen to support everyday resilience, wellbeing and more from every cup.

Stress Support

Everyday Resilience

Part 3

Close-up of lush green tea leaves growing densely in a field or plantation.

L-theanine

240 mg of L-theanine paired directly with caffeine to support a smoother, more composed feeling of energy and focus.

Calm Focus

Smoother Energy
A person holds a bright orange ceramic cup filled with espresso and foam in an outdoor garden setting, while holding a red pouch of Noór mushroom coffee in the other hand.

The best energy feels balanced.

More caffeine.

More stimulation.

More hustle.

More noise.

We believe good energy should feel clear, steady and controlled.

Enough energy to get moving.

Enough calm to think clearly.

Enough balance to get on with your day.

Energy without chaos.

Calm energy. Clear mind. Better coffee.

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Frequently asked questions

How much caffeine is in Noōr?

Each serving contains 165 mg of naturally occurring caffeine from premium Arabica coffee.
Is Noōr Suitable If I’m Sensitive To Caffeine?

Noōr was created for people looking for a more balanced coffee experience, but it still contains caffeine. If you know you’re particularly sensitive, start with a smaller serving and see what works for you.
Can I Drink Noōr Every Day?

Yes, Noōr is designed to fit into your everyday coffee routine. As with any caffeinated drink, choose a serving size and time of day that suits you.
Are these magic mushrooms?

No. Functional mushrooms are completely different from psychedelic mushrooms and will not cause hallucinogenic effects.
Is Noōr A Replacement For My Regular Coffee?

For many people, yes. Noōr is made with premium Arabica coffee, so it still delivers the familiar taste and ritual coffee lovers enjoy. Some people replace all of their daily coffees, while others simply swap one cup a day.
Are there any additives or sweeteners?

No. Noōr contains no added sugars or artificial sweeteners.
How Do I Prepare Noōr?

Simply add one tablespoon of Noōr to 180–240 ml of hot water, stir well and enjoy. Drink it black, add your favourite milk, or even serve it over ice.